Alex
Chavagnac.
My mind is into media.
My heart belongs to creation.
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I spent 10 years in both media and creative agencies from Publicis to Dentsu working for amazing brands like Zalando, Estée Lauder, Bottega Veneta and Samsung.
I’m convinced that the purpose of media strategy is to power up creative ideas and brand stories.
Raising campaigns effectiveness
for brands, start-ups and agencies
Audience insights
What we do:
Identify the most valuables audiences and opportunities to connect with them.
What we don’t do:
Endless “insights” catalogues that are not actionable.
Media & comms strategy
What we do:
Define a clear and simple path to achieve your objectives with the help of media communications.
What we don’t do:
Unintelligible strategies made of marketing buzzwords.
Comms & media planning
What we do:
Balance budgets and orchestrate touchpoints to enhance your campaign message.
What we don’t do:
Copy-pasted media plans not taking into account your creative.
Glimpse of my past work
Zalando
Here To Stay
global campaign
Media strategy, budget allocation and media planning for a campaign in the form of a rallying cry for progress generating twice as much engagement as Zalando’s historic best.
AVEDA
Earth Month
EMEA campaign
Comms planning designed to activate the most water-efficient touchpoints to enhance Aveda haircare commitment during Earth Month.
MAC Cosmetics
Locked Kiss lipstick
EMEA campaign
Audience strategy leading to a localized comms planning approach for the launch of a lipstick designed to resist to the most passionate kisses across Europe and Middle-East.
Clients who trusted me
